Walrus Woodworks

I was asked to design a logo for a Woodworks start-up business which was to be called Walrus Woodworks. The main outlines of the brief were to have some sort of Illustration of a Walrus present, maybe have two W's joining together somewhere and the company name following in a horse shoe type pattern. As the Walrus doesn't really have any affiliation with woodworking my main concern was connecting the two. Initially all I knew is I wanted the Walrus to look constructed, angular of some description and then as the design progressed, falling into a wooden sculpture like Illustration was fairly organic. Teeth became the go to point of cohesion, in particular saw teeth, and so have managed to mix in some literal aspects of woodworking to try and build a representable brand identity. After a few different variations on the theme this was the final design solution. All rights reserved.